When you are looking down the supermarket aisle, the choices can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are generic items, which are often more affordable but not Cheaper grocery options as well-known. Opting for store brands can be a wise way to save money without losing quality.

Private label products are produced by third-party companies, but sold under the retailer’s name. Often, these products are very similar to name-brand versions. The main difference? Store brands don’t include the high costs of advertising that name brands build into the price.

Many people think that store brands are not as good, but research studies have shown that customers often can’t distinguish between store brands and name brands. In particular when it comes to basic pantry staples like salt, the product is virtually the same.

For over-the-counter medications, the active ingredients are monitored and must comply with the same safety rules, so whether you’re buying name-brand pain relievers or store-brand versions, you’re getting the same thing at a fraction of the cost.

In other categories like cleaners, you might feel more hesitant to try store brands, but it’s often worth it. In case a product doesn’t meet your standards, the savings can add up over time. Many retailers even provide return policies on their private-label items, eliminating the risk to try.

The important thing is that you don’t have to go all-in at once. Try switching a few staples initially—such as baking ingredients, cleaning supplies, or snacks. Over time, you'll likely notice how much you’ve cut from your budget. By being open to private labels, you can make a big difference in your grocery bill without feeling like you’re sacrificing quality.